The NFL asked Nimblist to come in at the eleventh hour and design a fan engaging display that would light the way and connect the NFL Experience to the local organizing committee's Super Bowl City. The solution was ten, 18-foot interactive kiosks staggered across each side of Market Street in San Francisco over the span of 5 city blocks. Each structure hosted sound, lights, and videos that commenced playing when a fan carrying a mobile app would trigger the locator. Fans would unlock and collect badges at each stop along what was called the 50th Mile. Prizes including tickets to the Game were part of the incentive package.
As Producer, I partnered with the client, Nimblist Senior Designer, and Creative Director to create this museum quality exhibit that could function in the outdoor elements. Each piece was powered by batteries, therefore, eliminating unattractive cables and adhering to San Francisco's environmentally friendly permit requirements.
