Hi, I’m Amy
Experience Director.
Together we create experiences that transform brands, grow businesses, and enrich people’s lives.
Building brands and driving sales with powerful ideas.
I'm Creative
Composer of Adventures
I live in a world where every space is a dance floor and challenges are opportunities to stretch, inspire and engage. Let’s tear it up!
I'm Collaborative
Dream Architect
I like dreams; yours, mine, ours. If I believe in something I will do all I can to bring it to life. Let’s build something!
I'm Curious
Brain Teaser Champ
I love a good mystery. Reading clues, solving riddles. Curiosity keeps me young and makes us all wiser. Let’s map it out!
I'm a Champion
Passionate Coach
Recruiting, mentoring and building best-in-class teams is the sport I medal in daily. Let’s play!
Skills
Crafting With Love
I am an award-winning event creator and producer with the ability to design, lead and produce projects from $75,000 to $24 Million that vary from sporting to cultural events, from festivals to conferences and is supported by my ability to successfully build relationships at all levels from the C-Suite to vendors to volunteers.
Whether sport, art, music, or corporate, I work with your team to generate, develop, and communicate new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.
A combination of an event and experience architect with a social behavior scientist, I strive to move people with ideas and inspire them to take action. I drive innovative and thought-provoking strategies that take into consideration my client’s business objectives. I successfully lead the activation that drives brand equity, reinforces brand position, and increases overall brand awareness. My goal is to create opportunities that make clients shine.
SPOTLIGHT
Being Bold
The Minnesota Super Bowl Host Committee had a bold idea – build an 800-foot zip line across the icy Mississippi River. After a grueling 120 steps of contemplation, ticket-holding zippers ascended to the top of a 15-story scaffold that overlooked downtown Minneapolis. 30 seconds later, after passing the iconic Grain Belt beer sign
For those who paused in purchasing a $30 ticket, he or she was out of luck. Of the 10,000 tickets sold, 4,000 went within 36 hours in December and another 6,000 spots were swiped up within six minutes on January 10.
While a majority of the tickets were sold to Minnesotans, there were a few outliers representing 28 states and five countries. And the cold weather didn’t stop the Mayors of Minneapolis and St. Paul, a Victoria’s Secret Model and the Commissioner of the National Football League, Roger Goodell from participating.
Another fun factor in the experience was Zippers checked in at the Bold North Zip Line headquarters located inside Super Bowl Live and then were shuttled to the launch site thanks to Polaris off-road Rangers.
Whistler, Canada-based Ziptrek Ecotours set up the zip line and provided professional staff and was supported by approximately 160 Crew 52 volunteers.
Fun Facts:
- 10 days
- 10,000 zippers
- 1500 miles
- 1 Guinness World Record for the longest zip line across the Mississippi River
Miles Traveled
Craft Service Cookies Eaten
Countries Visited
Events Produced
You can’t use up creativity, the more you use, the more you have
MAYA ANGELOU
The Difference between ordinary and extraordinary is just that little extra
JIMMY JOHNSON
Need help?
Capabilities
A highly skilled marketing professional with a creative touch.
Ideation
Ideation
Creative crafting. As an event architect and idea generator, I walk clients through the creative process of generating, developing, and communicating new ideas. We will work through all stages of a thought cycle, from innovation, to development, to actualization.
Event Design
Event Design
Mapping it out. User experience and mapping doesn’t only apply to websites, it applies to events as well. From the very first touch to the last, site, production and creative design set the stage for the guest life cycle. I work with proven designers to ensure clean, smart and stimulating design plans for your project.
Event Production
Event Production
Step by step. Great event production is about meticulous planning, clear direction and pulling together the best team possible. Together with my clients, we’ve launched new and redesigned existing events to improve the experience, increase attendees and revenues.
Marketing
Marketing
Engaging communities. Consumer behavior is fluid, which creates the need for consistent marketing innovation. I will partner with various business units, and together identify, explore and address marketing opportunities that drive member engagement, retention and revenue growth. Educated in Marketing, I focused on results and have experienced working with national, regional and local brands.
Sponsor Activation
Sponsor Activation
Inspired experiences. This service provides the creation of over-arching marketing strategy as well as managing day to day event activation including communications, negotiations, proposals, problem-solving, project design, implementation, media relations and execution.
Social Media
Social Media
Stop. Look. Like. Having a social footprint is more important than ever. Together we will kick start your content strategy, create a posting calendar and manage your posts. I will create and curate relevant content topics to reach your target customers.
Show Calling
Show Calling
Timing is everything. I bring together all of the show elements (lights, music, video, performers, and audience) and deliver the “experience” to the guest, similar to how a music conductor guides musicians through a score. My event experience helps me to interpret the producer’s brief and deliver their vision by leading the show crew cue by cue.
Sometimes the questions are complicated and the answers are simple
DR SEUSS
The fun for me in collaboration is, one, working with other people just makes you smarter; that’s proven
LIN-MANUEL MIRANDA
Some Brands & Agencies I’ve had the
Privilege of Working With…
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